Jaguar Cars Limited

Founded
1922

Headquarters
Browns Lane, Allesley, Coventry, England

Key people
Geoff Polites (CEO)Bibiana Boerio (Managing Director)
Industry
Automotive
Products
Automobile
Parent
Ford Premier Automotive Group

Website

Jaguar.com

Jaguar Cars Limited is a British luxury car manufacturer, with headquarters in Browns Lane, Coventry, England. It was founded as SS Cars Ltd in 1922 and changed its name to Jaguar in 1945. The company has been owned by Ford since 1990. Jaguar also has an engineering division in Whitley, Coventry.
Jaguar's main competitors include BMW, Mercedes-Benz, Audi, Lexus, Cadillac, Infiniti and in the past Rover. Its continual nemesis, until it became a subsidiary of Ford, however, was reliability. Since the company has been under the Ford Motor Company umbrella, reliability and build has improved dramatically, even surpassing that of Audi and Mercedes-Benz, with the company coming 7th (out of 30) in the J. D. Power Customer Satisfaction Survey (the '242-million mile road test'), and the S-TYPE model coming 9th out of 105 cars in the same survey. However, nowhere has the turnaround in the quality of the cars been more obvious than in the 2003 Top Gear Survey, where the XJ8 (X308) model came first.
The name is pronounced /ˈdʒægjuːə/ "jag ewer" in the UK, //ˈdʒægˌwɑɹ// "jag wahr" in the USA. The colloquial "Jag" is acceptable in both countries.